We've compiled a comprehensive list of best practices to help you achieve optimal results with your Twitter outreach campaigns.

You can use this as a checklist to make sure you’re all set for success.

Setting up your profile for success

The essentials

• Profile picture: Choose a clear, professional image that represents you.

• Compelling bio: Make sure your bio captures who you are, your expertise, and is easy to understand.

• Active presence: Regularly post tweets and engage with others to maintain visibility.
  (be authentic! you like basketball? post about it!)

• Get verified: Get your account verified—this will boost your profile’s visibility and will help you reach more people with your DMs.

  Note

  The latest Twitter/X update now blocks messages by default from unverified accounts. We highly recommend getting verified.

• Personal accounts over brand accounts: A personal profile’s reply rate will usually outperform brand accounts—people prefer speaking to real people with faces. 🙈

Create lists of prospects

Creating a list of prospects is important because:

1. You won’t outreach the same way for all of your prospects

2. You’ll be able to easily keep track of who are your best performing prospects (so you can double down)

3. You’ll be able to keep track of where they’re coming from / where you found them (so you can find more)

Leverage your current network

Engage with your current followers—they’ve already made a step in your direction. Keep track of your supporters, especially the ones that like, repost, or reply to your tweets.

If you have a decent following we recommend you read our guide on how to sell to your audience.

Search outside your network

Firstly, make sure to have a good idea of what your ICP looks like on X—it can be quite different from other platforms.

It varies by niche. Your future prospect might be active in certain communities, use specific hashtags, mention particular keywords, engage with certain content, reply to specific posts, or simply be present on the platform without actively posting.

Use tools like the TweetDM Sales Navigator to find prospects that match your criteria based on their profiles. You can easily conduct a wide search for Twitter users by looking for keywords in their names, bios, locations, and more.

Leads

Search 1.5 billion prospects on X.

If your ICP's profile lacks information (such as their name, location, and bio), you can manually build a list by browsing Twitter and creating your own.

Craft your message

Tailor your approach

Always consider the source of your lead and whether you have engaged with them before. Tailor your messaging by using a personal approach for existing followers and an introductory tone for new prospects.

The more personalized your communication, the stronger the connection and conversion will be.

• Focus on relationship building
  Avoid hard selling. Concentrate on fostering meaningful connections. Not every lead will be a perfect fit and that is okay.

• Simple and respectful
  Keep your communication clear, concise, and considerate. Show respect for their time and interest.

• Don’t share a link unless the prospect answered you
  Except if you’re running a lead magnet campaign / sharing a Twitter link

• Respond promptly
  Reply as soon as possible to gain trust and show you’re active and attentive.

Set up your sequencing

Sequencing is not mandatory, but will increase your chances of getting a reply.

You can use tools like TweetDM to easily setup multiple steps in your outreach, and define the wait time between messages.

Pro tip: Make sure to space out your messages by a few days to not overload your prospects!

Continuous engagement

Continue engaging with your prospects after the initial outreach.

Regular, meaningful engagement can strengthen relationships and increase the likelihood of successful conversions.

Know when to step back and be mindful of when to stop messaging. Recognizing and respecting boundaries is essential for maintaining a positive reputation.

Conclusion

Remember to prioritize building genuine relationships, maintain a respectful tone, and engage thoughtfully with your network. Tools like TweetDM can help streamline your efforts, but ultimately, the key lies in understanding your audience and delivering value at every step.

Use this guide as a checklist to refine your approach and maximize the impact of your outreach campaigns. With consistency and care, you’ll turn connections into meaningful opportunities.

Happy networking! 🚀