Twitter (now X) isn’t just a platform to share your thoughts—it’s a powerful sales funnel waiting to happen. Whether you’re a creator, entrepreneur, or brand, leveraging your personal feed effectively can drive interest, engagement, and conversions.
Here’s how you can turn your Twitter presence into a money-making machine.
Your Twitter feed is a funnel
Think of your Twitter activity as a sales funnel:
Tweets spark interest. Regularly tweet valuable, entertaining, insightful content, or just post memes about your niche, it will help build curiosity and attract the audience you’re looking for.
Engagement builds relationships. Engaged users—those who like, comment, or share—are closer to being warm leads. Twitter/X has recently changed its algorithm to resemble TikTok's, where engagement and shares are key!
Move engaged users toward action
Once you’ve built interest, the next step is to offer something your audience wants. Here’s the strategy:
Create an irresistible offer
This could be a free guide, exclusive access, or a valuable product/service.Promote Using Engagement Request Tweets
Tweet something like:
Want access to my exclusive guide on [topic]?
Reply ‘Guide’ below, and I’ll DM it to you!
Congrats, you now have a highly targeted and warm list of prospects!
Here’s a few successful examples of those campaigns:
Other types of campaigns
Engagement-based DM campaigns
Identify users who’ve interacted with specific tweets and follow up via DMs. For example:
Post a tweet about your product and service.
Gather the list of users who replied, liked, or retweeted.
Send them a personalized DM:
Hey [Name], thanks for engaging with my tweet about [workshop]. Here’s the link to sign up—spots are filling up fast: [link].
Automated DMs for keywords
Set up auto-DMs triggered by specific keywords. Example:
Reply ‘EBOOK’ to this tweet, and I’ll send you my free [topic] guide!
When someone replies with “EBOOK,” they instantly receive an automated DM containing the link.
Retargeting your audience and handling follow-ups
Not everyone will act on the first DM or tweet. Retargeting ensures you stay top of mind.
Keep track of your warm leads
Use TweetDM to start building a list of your warmest leads—those who’ve previously interacted with your content, DMed you, etc.
Regularly engage with them, as they are more likely to convert with your offers.
The magic of selling on X/Twitter lies in focusing your efforts on engaged users. These are people who’ve shown interest in your content—they’re warm leads just waiting to be nurtured.
A week or so after sending your initial DM, follow up
Hey [Name], just checking if you had a chance to look at [offer]. Let me know if you have any questions!
Conclusion
Selling on Twitter/X is all about leveraging engagement, being personal, and retargeting effectively.
With DM automation, you can scale your efforts while keeping a human touch. This makes X/Twitter a crucial channel for personal brand marketing and sales.